Paper 1 practice

 Choice of text: Arcadia

The text is an advert for a multimodal story written by Iain Pears which can read by the reader on a phone or tablet. The question I am answering is how does the advertisement promote the app version of Arcadia. 

Paragraph 1: The use of phones as a visual element displays the ease of use and visual appeal of the app.

Paragraph 2:Through including a statement from the writer in which he promotes the app as a better alternative to the e-book or hardcover makes the app seem like the better more faithful version of the work.

Paragraph 3: The highlighted text of the download button, but not the text about in-app purchases encourages the reader to download the app by highlighting only certain parts.

Conclusion: The text uses visual highlighting, visual depictions of phones, and quotes from the author to establish the app as an equal or superior way to read Arcadia.